Jacob Patterson

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NEW, INTERACTIVE DC LOGOS HITTING CONTENT IN MARCH

Being as much a design fan as I am a sneaker fan, which got me into this business in the first place, I love to see huge companies take risks on their design elements in a large scale. This same love for art, design, and its communicative elements had me working at deviantART for a few short months last year, where the comic fanbase was large and loud, and where conversations on the future of comic book interaction were plenty.

One thing we discussed a lot was the potential power of all of the new ways to absorb media, and how that would change the scope of storytelling and audience interaction. It appears DC had designers thinking progressively on this same tip, because their new logo encapsulates the possibility of design in the modern day.

Having just switched up their logo in 2005 (a logo around which I designed a pair of custom shoes a few years back), DC has peeled back the veil on their new peeled back logo design. It features a ‘D’ covering the ‘C’ much in the way that classic superheroes cover their true identity or powers through costume. The ‘C’ beneath often reveals the scope of such a veil.

In more direct interaction with content, the logo will serve in such a manner that touch-screen device comics will be peeled back to reveal further content. In an interview with Fast Company, DC’s VP of Franchise Management details how the logo comments on DC’s brand and content.

Fast Company always has insightful commentary on design, and is one of my favorite sites on the topic. See their interview here.