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OK GO - NEEDING/GETTING MUSIC VIDEO
Previewed in a Super Bowl full of exciting musical spectacles, the new OK Go “Needing/Getting” video is an example of what brand integration can do for a group of creative souls when it is taken as an opportunity to push the limits. Setting up a race track full of instruments, the band drives around a Chevy Sonic and smacks musical notes out at various speeds. It results in a compelling music video that is as fun to watch as the rest of OK Go’s video art.